Everyone is losing the thread. Maybe that’s what makes this moment in history so difficult to follow and frustrating to live in. Not just politics, and media, and our government(s).
- BMW lost the thread on their sports cars and classic design language.
- Apple lost the thread on great UI.
- JJ Abrams lost the thread on how to (finish) a Star Wars trilogy.
Maybe, somehow, Saturday Night Live only briefly lost the thread because the thread was, almost from the beginning, “did we ever have the thread?”