INT. OFFICE: A team of enthusiastic young folk rush to get their “game changing” app ready for SXSW. A cacophony of phone calls, typing, and organizing swag.
EXT. PATIO: A team of folks that have done the SXSW ritual before look at their calendar, note it’s almost the middle of March, and shrug. They go back to drinking a tasty beverage and working at their own pace.