In that order, every time.

I make a big deal about working downhill. Get stuff done, slice it smaller, get feedback, go again, remove friction, a little faster this time.

But let me tell you, none of that matters if it doesn’t come together and feel great once it’s all assembled in front of you.

When you feel it, you know. The feature makes you smile when you use it. It fits right in, like it was always meant to be there. You want to use it again. You want to tell people about it.

This is the difference.

— Mitchell Hashimoto, You Have to Feel It

Everyone loves a little faster, even if they say they want more function or nitpick on the form. But not everyone asks for it to feel great. That’s what distinguishes the good from the great and the great from the sublime.

Feel, fast, function, form. In that order. Every time.

It has to feel great, feel quick, have the right functions, and pleasing forms. In that order of importance.

I’ll excuse anyone if they’re not a transcendent genius who can create things exhibiting those qualities in that order and every time they sit down to build. But when you can get all four of those things together, even in small quantities, then you’ve got something special.

Feels great, feels fast, gets the job done, all the right affordances and embellishments. In that order, every time. You gotta try, at least.