My approach to writing on the web in 2024:
- Write (to think, riff, share, or publish) every day.
- Post anything over about one hundred words to my blog. Don’t worry about scheduling, publish when it’s done.
- Every couple weeks, schedule up a bunch of social posts. Some of these are links to the blog posts from the past couple weeks. Many are ideas I haven’t figured out how to turn into longer posts yet.
- Every month or so, roll up all the stuff that went out to socials and blogs in a newsletter.
Robin Sloan, Stock and Flow:
You can tell that I want you to stop and think about stock here. I feel like we all got really good at flow, really fast. But flow is ephemeral, while stock sticks around. Stock is capital. Stock is protein.
And the real magic trick is to put them both together. To keep the ball bouncing with your flow—to maintain that open channel of communication—while you work on some kick-ass stock in the background. Sacrifice neither. The hybrid strategy.
Jim Nielsen, Blog Posts vs. Social Posts:
Generally speaking, the attention you get with a good post on social media is like a firework: it can light up fast and burn bright, but just as fast it disappears.
On the other hand, the attention you get from a good blog posts can be like a forest fire: it starts small but when it catches fire it rages for some time, burning longer and more intense than any firework.
Matt Webb, 15 rules for blogging:
Give up on trying to be popular. I try not to filter myself based on what I believe will be popular. Some of my favourite posts get ignored. Some posts get popular and I have no idea why. Besides, terrible posts get buried fast if I’m posting three times a week. So post with abandon.
Give up on trying to be interesting. Readers will come to my site for what’s interesting to me, or not, it’s fine, just say what I think about whatever I’m thinking about.
