The Designer’s Designer’s Watch – A Look Back At Braun And The Rebirth Of A Few Classics
The Braun watches AW 10 and AW 50 embody simplicity. Just as do the clocks and electrical appliances made by Braun, they truly follow the “less is more” dogma that (arguably) stems from the Bauhaus school. Or, as Braun likes to put it: Less but better. Design has been at the core of the brand for seven decades, and its watches and clocks were designed by a team headed by two men: Dieter Rams and Dietrich Lubs.
✋🏻 “Less is more”: easy to say, hard to apply.
👍🏻 “Less but better”: easy to say, easy to tell when you’ve done the first part but missed on the second.
