Bradford Fults on feedback and human bias

A Better Approach to 360° Feedback: Bradford Fults shares ways to route around fallible human memory and gather useful information when it comes to review season.

Humans also have a recency bias and suffer from long-term memory distortions that change to fit their current opinions of other people. This means that “observations” from months ago often aren’t so much observations as they are current opinions and emotions repackaged as fixed stories about the past. Most people don’t even intend to distort the truth like this: it’s just the way the human brain works.

Instead, ask questions in the context of how the reviewer works with the reviewed, particularly in the last 90 days or so. Paraphrasing Janet Jackson: “What Have You Done For Me Lately?”