Advocacy = empathy + speaking to someone else’s conceptual framework. When I’m trying to convey an idea from my head to someone else’s head, the biggest challenge is converting from my conceptual framework and values to theirs. Hence, The words that work:

For example, one partner in a conversation might use concepts like power and tradition and authority to make a case, while the other might rely on science, statistics or fairness. One person might argue with tons of emotional insight, while someone else might bring up studies and peer reviews.

Rare is the success of advocacy that doesn’t involve a lot of empathy, understanding your conversation partner, and letting go of the little details to reach a new local maximum of mutual understanding.