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Expanded ideas

18 months is a smelly interval

Wherein you’re screwed before you even started

18 months is a dangerous window, when it comes to building a product. It’s far enough in the future that it seems like you could deliver an ambitious idea within a year and a half. But it’s a long enough timeline that one is tempted to skip the necessary contemplation, dividing-and-conquering, and hypothetical thinking that the planning process forces on you.

As it happens, 18 months is 540 days. 540 degrees is one and a half revolutions. As in, you started a revolution, but ended up regressing.

Saddest trombone. Be wary of anything that promises to happen in 18 months. It’s the “epic handwaving” of project management.

By Adam Keys

Telling a joke. Typing.