That John Gruber, he’s good with the words. From Bang:
Consider the Big Bang. One moment there was nothing, except for everything condensed into a single infinitely dense point. Then, one minuscule sliver of a second later: the universe. Nothing was yet formed, all the true work of forming stars and galaxies remained ahead, but the framework, the laws of physics, were set, and the rest was thereafter inevitable.
This is what everyone contemplating a new creative endeavor craves: that in the moment it turns real, to get it right. To frame it in such a way that the very act of framing propels the project toward an inexorable destiny.
That’s a really beautiful way to capture the process of turning an idea into something people see, hear, use or laugh at.