Thorsten Ball with a great reference to Comedians in Cars Getting Coffee. Be findable:
You’re in your apartment watching TV, and they knock on the door, like “Jerry, I’m Dave Addison from the Show Business Commission. We understand you got enormous talent and tremendous potential and you don’t know what to do with it, and there’s really no bridge or no other conduit which will carry you over to the next level, which is why we’re here. We’re the Show Business Commission. We’re here to sort of collect you up.”
No one is going to discover your work spontaneously. Making your work discoverable is part of the work. It’s not bragging or obnoxious. Unless you’re habitually obnoxious, in which case a little self-promotion is the least of your problems!
