Things I've noticed San Franciscans deeply despise: housing prices nearby events that aren't actually held in San Francisco (e.g. the Super Bowl)

Commercialeering

Things you might hear in commercials/promotions for software and beer: “The first 96-calorie Pilsner” “Invented the smooth-pour top” “Next-generation build system” “The database that beats the CAP theorem” American software and beer, much innovation, many hands waving. Solutioneering!